Your website is the lifeblood of your business. It is also, in most cases, the first thing a potential customer sees, and first impressions always count. If your website is dull and/or out of date, you can say goodbye to that once potential customer. If your site looks unprofessional, visitors will assume your business is as well.
If you don’t have a professional looking website, or a website at all, you are missing out on business, and losing it to your competition. By not having an enticing website, you risk potential customers not being able to reach you, but with a website your business is virtually accessible around the clock every day of the year. In today’s technologically advanced world it is essential that every business, large or small, have a website, and the more professional looking, the better.
Keep in mind that many purchases are made in the minds of consumers from the comfort of their living room or a coffee shop while browsing your business online. This is why high-quality photos are critical, because pictures are not only worth a thousand words but perhaps thousands of dollars. Most people prefer to see your products online before having to drive to the store to see if they like anything at all, and if they can order online, so much the better.
A professional looking and designed website enhances your credibility, keeps your customers constantly updated on your business, saves you time and money regarding getting the word out about your products and services and is known to increase sales. It is also a great platform for showcasing your products and services and posting client testimonials.
A business’ perception is its product. Consumers will often choose a more expensive product or the comparable product/service that happens to have better packaging or visuals based on the perceived value. In fact, a business’ website has just a few precious seconds to grab a visitor’s attention and ensure that it can deliver on the products and/or services they are looking for.