The new year is the ideal time for small businesses to reflect on the previous year and formulate ideas on how to make the upcoming year even more profitable. As a small business owner, it is imperative that you thoroughly examine your business to figure out what didn’t work last year, or what could work better, and make resolutions to reach your desired results in 2019. The following three marketing tips will help you reach your goal this year.
No. 1: New shopping cart ad. What better way to start the new year than with a new shopping cart ad? Update any essential information from your previous year’s ad, enhance your graphics and write some fresh copy, including a compelling headline. However, it is important to retain all the key ingredients of a memorable ad, such as a creative design because your ad needs to have an immediate visual impact. Don’t forget to create a sense of urgency and include a call to action.
No. 2: Start a blog. Every small business should have a blog, and if you don’t, resolve to start one in the new year and to update it frequently. Blogs are ideal for incorporating SEO keywords into your posted content, and for building an online audience and your brand, while generating more business. In fact, statistics show that 81 percent of U.S. online consumers trust information and advice from blogs, 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog and 60 percent of consumers feel more positive about a business after reading custom content on its website. Blogging also leads to lead generation, the process of inciting interest in a product or service for the purpose of developing sales, and increased website traffic.
No. 3: Update and enhance your website. Your website is essentially your business’ digital storefront, and should look as professional and enticing as possible, and be chock-full of SEO keywords so search engines can find you. A professional looking website can enhance credibility, keep customers updated on your business and increase sales. It is also a perfect platform for showcasing your products and services and posting client testimonials. A business’ perception is its product, and online consumers will frequently choose a more expensive product or the comparable product/service that happens to have better packaging or visuals based on the perceived value.