Google My Business is the latest and greatest marketing tool for small businesses. It allows small businesses to update their Google Maps and Search listings. It also enables you to keep your business’ essential information, such as business hours and contact info, up to date. Furthermore, Google My Business lets small businesses manage and reply to their Google reviews, and businesses that respond to reviews are 1.7 times more trustworthy than businesses that don’t.
The best part is that Google My Business is free and easy to use, and effectually allows you to manage your online presence across Google. Keep in mind that 1.17 billion people across the globe use Google. Other benefits to Google My Business include the ability to interact with your clientele, both existing and potential, and being able to manage the information that Google users see when they search for your small business. You can also easily edit your business listing whenever you want.
You can also gain insight on how customers searched for your business and where those people are from, which helps you better target your audience, and how many of them called your business directly from the phone number displayed on local search results in Search and Maps. Small businesses can also post photos to their profile to show what makes them and their products and services stand out over the competition. Keep in mind that businesses that add photos to their listings garner 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
So how do you implement Google My Business? All you need is a Google account, which you should already have. If not, creating one is the first step. Then, go to the Google My Business site and click “Manage now.” The rest is easy -- just fill in the blanks, including your business name, location, etc. By creating a Google My Business account, you will be able to connect with your online customers better than ever before.