In today’s world, advertising has shifted from traditional billboards and ads in newspapers to online, social media, at the gas pump and on grocery carts. We are bombarded by advertisements everywhere we look. In fact, the average modern person is exposed to approximately 5,000 ads per day. With so many advertisements, how do you make your grocery cart ad stand out? The following three elements are essential:
No. 1: Branding. Your ad won’t stand out if potential customers do not remember it’s for your brand. Branding is critical to any business’ ad, as well as its overall success. Your business’ brand represents the sum of the client’s perception of your business; therefore, it should be enticing, memorable, clear and compelling. Your brand should always be based on the needs and preferences of your target audience.
No. 2: Tell a story. Ads that stand out and are memorable usually tell a story. You don’t have to start with “Once upon a time…” However, people typically make decisions based on emotion, which is why stories sell as they communicate messages in emotional ways. Remember to keep it simple, because a simple story can be remembered more easily. Furthermore, with a grocery cart ad, you can tell a story in a visual way. This allows you to be quite creative, thus memorable.
No. 3: Include humor when possible. One of the stamps of any outstanding ad is humor. However, if utilizing humor, ensure that it is age-appropriate. What’s funny to a Millennial might not be humorous to a Baby Boomer; it might actually be offensive. But if it is age-appropriate, your ad can raise the spirits of your target audience, and will be memorable. People like to be entertained, and humor is entertaining to just about everyone.
For more information about branding, please visit https://starkart.com/blog/article/the-top-3-elements-of-successful-branding-via-grocery-cart-advertising.