Your brand should encompass not only your business name, but your logo, slogan, etc. Keep in mind that the right slogan can become the centerpiece of your business’ identity, and should always be five words or less. The best slogans describe what a business stands for in the shortest amount of words possible.
Your brand is the sum total of all the impressions your existing and potential customers have of your business. In essence, branding is all of the ways you establish an image of your business in your clients’ eyes. So how does one establish a successful and recognizable brand on a grocery cart advertisement? The following three elements are essential.
No. 1: A fascinating message. It is imperative that your message tap into the emotions of customers; i.e., don’t be shy about pulling at the heartstrings of potential customers. Small businesses should also focus on credibility and recognition. Don’t forget that call to action, either. The vast majority of advertisements include a call to action, which is an implied or directly expressed statement directing your target audience to do something.
No. 2: Repeat exposure. Your advertisement on one grocery cart can reach a multitude of potential customers. In fact, the typical local grocery store attracts 15,000 to 30,000 shoppers each week, and there are an estimated 25-million-plus grocery carts in grocery stores across the United States alone. Repeat exposure, such as that from a grocery cart ad, builds greater trust and attracts new clients. It is well-known that repeated visual exposure can affect an observer’s preference for it, initially rapidly increasing preference.
No. 3: Targeting. Shopping cart advertisements allow for more exposure to one’s target audience and for a greater length of time than any other type of advertising. Shopping cart advertising helps you reach the exact type of customer or clientele you wish to target. By targeting a specific geographic region or key demographic, shopping cart advertisement has been known to be very significant.