Modern advertising is all about exposure, repetition, targeting and reaching potential customers in non-traditional ways. This puts grocery cart advertising in the driver’s seat, making it one of the most effective ways to advertise in the modern world. It is the ideal marketing medium for small businesses, due to the fact that the average grocery store attracts 15,000 to 30,000 shoppers each week, and there are an estimated 25-million-plus grocery carts in grocery stores across the United States.
Grocery cart advertising, which can be targeted around both demographic and geographic preferences, grabs the attention of shoppers as they can’t help but notice an ad on a cart they will be pushing around the entire duration of their trip to the store. Keep in mind that the average shopper spends approximately 43 minutes in the store and shops at their local store an average of 1.7 times per week. That leaves you ample time and opportunity to get your message across to potential clientele.
But how do you get your message across? Start by establishing your target audience, then tailor your ad around them, making sure to take into consideration their age, gender, income, etc. This will help create brand awareness, which is crucial for any small business. Grocery cart advertising not only enables you to reach a plethora of people, but the right people.
What makes an effective grocery cart ad? Simply put, an ad that tells a story. These are the most memorable. Again, this is where grocery cart advertising has distinct advantages, as it enables you to not only tell a story with words, but with visuals as well. You should also include humor in your ad when appropriate, because everyone likes to laugh and be entertained. Finally, try appealing to people’s emotions and include a call to action.