Ventura, CA (June 2018) STARKART, the largest grocery cart advertising company in the U.S. and Canada, shares the top five tips for grocery cart advertising.
Shopping cart campaigns give one the ability to reach thousands of people over and over again right in the neighborhood where they do business. “It is all about the number of people that will see you,” said Executive Vice President, Keith Sonne. “If your choice is more carts in one store or fewer carts and more stores, take the more. That is why STARKART created the ROTATION Program.”
In order to help businesses with shopping cart campaigns, Sonne and Eric Adams, Vice President of Production for STARKART, the largest grocery cart advertising company in the U.S. and Canada, share the following five tips:
No. 1: Use the right image. “A great image can reduce the amount of text needed to get your message across as well as make a lasting impression of potential clients,” noted Adams. Added Sonne, “A great graphic with your contact info and slogan is the most effective. Make sure you are consistent in your look across all branding.”
No. 2: Use the right font. The font can make or break an ad. “Overly intricate fonts maybe difficult to read from ten feet away,” noted Adams. “Coupling fonts is also a way to create design interest.”
No. 3: Create an eye-catching, short tagline. “The most effective taglines are seven words or less,” stated Sonne. “Keep in mind that the tagline should embody everything you intend to achieve and deliver, as well as how you will remain true to your promise.”
No. 4: Use negative space. This is an important element in any design. “Be sure your brand and message are clear and not buried in a lot of information,” added Adams.
No. 5: Always use the same logo. “We all know what the Golden Arches represent. You never see a different logo on anything they do,” concluded Sonne. “Shopping carts are a great constant reminder to let new and old clients know you are there to help. It's great to let everyone push you around.”
For more information about effective grocery cart advertising, please visit http://starkart.com/blog/P2.
STARKART has the largest shopping cart advertising network in the United States and Canada offering grocery cart advertising that reaches a network of thousands of locations. It offers small and medium-size businesses the chance to pinpoint their audience, reaching current and potential customers throughout their entire marketing area. For more information visit http://starkart.com/ or https://www.facebook.com/STARKARTadvertising/.
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