How To Keep Your Small Business Afloat In 2020

November 22, 2019
It is crucial to create a business plan for the new year.

The new year is right around the corner, and now is the time to take measures to not only keep your business going in 2020, but to thrive. This can be quite a challenge, as most small businesses at one time or another will struggle. However, there are ways to help ensure the success of your business during tough times and in the new year.

First and foremost, you must continue to promote your business. This can be achieved quite easily via social media. Don’t be shy about self-promoting your products and/or services on your social media pages. Press releases are another ideal avenue of promotion. Press releases not only provide earned media, build brand authority, reach new audiences and build credibility with third-party validation, but can also increase website traffic, boost lead generation, and counter negative content.

It is also crucial to create a business plan for the new year. This should include your mission statement, the products and/or services you will be offering, your business niche, target audience and marketing strategies. The latter is perhaps the most essential, as you should continue to market no matter the circumstances. Marketing is, and should be, a never-ending process, as small businesses need to market any new product and/or service or keep customers updated on existing products and/or services and promotions.

Furthermore, keep your website updated, ensuring the content on your site is fresh. By frequently updating and adding new content you make sure consumers have a thorough knowledge of your products and services, and they will appreciate you for educating them on the benefits of what you offer.

Diversifying will also help you in the new year. If your sales have become stagnant, it is imperative that you do research to figure out why. It is also important to find other ways to market your products and services, as well as provide new products and services if necessary to keep your existing clientele interested and attract new customers.

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During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
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