How To Best Brand Your Business

April 17, 2019
Your brand is essential to the success of your business.

Your brand is essential to the success of your business. Branding can increase business by helping to acquire new customers, support advertising and improve recognition. Your brand represents the sum of the customer’s perception of your business, so should be enticing, memorable, clear and compelling.

But what’s the best branding strategy? First and foremost, in order for your branding efforts to bear fruit, you must know your target market. A business’ brand should always be based on the needs and preferences of its target audience, which will require the business to do its homework in order to determine what those needs and preferences are, keeping in mind that branding builds trust and emotional reactions are important influencers.

Furthermore, you must know the difference between a brand and a logo. Your business’ brand is comprised of all the visual elements as well as written, such as advertising, marketing, press releases, social media posts, etc. Your brand should extend well beyond your logo; however, an eye-catching logo is imperative, and should complement your branding and be instantly recognizable. Your logo is the visual representation of your business, essentially its face, and should consist of a number of key components, such as the proper color. For example, blue evokes a sense of trust (think Twitter and HP), while purple (e.g., Hallmark) conveys imagination and creativity. Furthermore, the font used for a logo should complement its color, and never be hard to read. Logos should always stand out and be timeless.

Finally, it is imperative to develop brand ambassadors. If you create a strong brand, customer loyalty will follow. These customers essentially become brand ambassadors and will promote your business via word of mouth and create buzz about your brand, which means free advertising. By championing their favorite brands, brand ambassadors recommend their favorite businesses to potential future customers.

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During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
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