Coming Up With A Memorable Slogan For Your Grocery Cart Ad

August 3, 2018
Businesses large and small have been using slogans in advertisements for more than a century.

Businesses large and small have been using slogans in advertisements for more than a century. The right slogan can become the centerpiece of your business’ identity. Some of the most memorable slogans, ones in which we automatically associate with certain companies, include Nike’s “Just Do It” and BMW’s “The Ultimate Driving Machine.” But what makes a great slogan?

Slogans should always be five words or less. The best slogans describe what a business stands for in the shortest amount of words possible. A slogan should encapsulate the benefits potential customers can expect from your business, e.g. Disneyland’s “The Happiest Place on Earth,” or establish your brand. The right slogan becomes ingrained in the minds of consumers instantaneously.

Studies show that slogans that have no brand name included are more likeable. In fact, in most cases, slogans don’t actually mention the business name or product. Furthermore, more creative slogans and those with greater message clarity result in higher liking. Your focus should be on what your business or product does and how it is different from your competitors, which will help potential clientele remember you and your business.

We are bombarded every day with advertisements -- between 3,000 to 5,000 -- from TV and print to social media and grocery cart ads. Creating an effective slogan helps your business be heard through the cacophony. Always ensure your slogan also complements your business’ existing logo and company name, and make it timeless.

For more tips, check out our recent blogs on Choosing the Right Font and the Five Essential Elements for your grocery cart ads.

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During this unprecedented time, STARSTIX, THE NALA and STARKART are here to support your business. We are fully operational and available to continue conversations about your Campaign needs.
As a reminder:

  • We partner with thousands of grocery stores throughout the US and right in your neighborhood. These stores are NOT CLOSING and in fact are seeing unprecedented numbers of shoppers.

  • When this trying time is over, your Campaign will be in place to remind everyone who you are and why they should do business with you. Everyone will need to rebuild!

  • Our RDM Program will allow you to be Discoverable online as more people turn to digital options as a way of doing business.

We are here to help in any way we can. Be safe, be diligent and above all be healthy!
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