There’s more to Halloween than just candy corn and horror flicks. This spooky celebration actually marks the official starting line for holiday advertising. Because this is the most competitive time of year for businesses large and small, your brand will need to use this chance to show your audience that you know what they want, and you have what they need. The holidays, starting with Halloween, also allow your small business to launch highly-creative ad campaigns and interact with your customers in a more lighthearted manner.

Any and all advertisements and digital content your small business shares with the world should have a clear call to action that you want your target audience(s) to respond to and complete. This sort of clarity will move consumers one step closer to buying into your brand’s offer. Including a call to action on your website will add more focus to this digital space, give your audience direction for what steps to make next, and give your business a way to measure the success of its website.