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What is the Difference Between Search Engine Optimization and Online Reputation Management?

June 17, 2016
ORM is about building your brand and enhancing your image, whereas the sole focus of SEO is page ranking.

Search engine optimization (SEO) and online reputation management (ORM) oftentimes go hand in hand. For example, ORM utilizes SEO principles to boost the online reputation of a business, as businesses commonly use SEO in an effort to control top search engine results so that potential customers will get a positive first impression.

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3 Big Advantages for Small Businesses that Offer E-Commerce

June 17, 2016
The total number of online shoppers in the U.S. is expected to exceed 215 million by 2018.

E-commerce, activities that relate to the buying and selling of goods and services over the Internet, is becoming essential for small business. In the past few years, the e-commerce economy has grown rapidly, and is expected to grow further for years to come. In fact, in 2014, web sales in the United States exceeded $300 billion for the first time, and remained strong in 2015 totalling $341.7 billion for the year.

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