Archives for August 2017
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3 Reasons Why Your Small Biz Should Be Using Instagram

August 18, 2017
No. 3: Utilize Instagram videos along with other useful marketing tactics to boost overall engagement with your brand.

Boasting 300 million monthly users that share 70 million photos per day, Instagram has asserted itself as a major social media platform. Since its dawning, over 30 billion photos have been posted on the app--that’s four times the entire world’s population. Now, Instagram users have the ability to send disappearing videos to their followers and start live streaming videos, demonstrating a new opportunity for you to market your brand from a behind-the-scenes perspective. No matter your industry, you will want to consider incorporating Instagram into your advertising strategy in order to reach an increasingly mobile market.

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6 Tips for Writing a Successful Print Ad

August 11, 2017
The following tips will help you formulate ad copy that piques consumers’ interest in your small business.

Even in the increasingly digital landscape of the advertising world, print ads are still a dynamic force. Not only should today’s ads be eye-catching; the copy must also be cleverly crafted. Just because they ought to be short and sweet does not mean print ads are easy to write. For a print ad to be successful, its copy must be concise and evocative.

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