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Consumers Have a Strict Definition of Local

May 9, 2016
Consumers have tightened their definition of local but their wallets remain open to supporting the cause.

An annual survey found that most consumers define local food as sourced within 100 miles of the point of sale. Consumers have tightened their definition of local but their wallets remain open to supporting the cause, according to A.T. Kearney’s 2015 Local Food Consumer Shopping Survey.

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