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What do Male Shoppers Want?

December 7, 2015
Overall, men tend to shop with greater weekly frequency and spend less time in the store.

Shifting household dynamics are changing the way Americans shop for groceries. Most notably is the diversification of the primary store shopper with moms no longer always assuming this role exclusively, according to market research publisher Packaged Facts in the recently released report, Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media.

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