What is Local Marketing?

June 20, 2016

Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store, agency, or restaurant. Promotional messages are directed to the local population, rather than the mass market.

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What is the Difference Between Search Engine Optimization and Online Reputation Management?

June 17, 2016
ORM is about building your brand and enhancing your image, whereas the sole focus of SEO is page ranking.

Search engine optimization (SEO) and online reputation management (ORM) oftentimes go hand in hand. For example, ORM utilizes SEO principles to boost the online reputation of a business, as businesses commonly use SEO in an effort to control top search engine results so that potential customers will get a positive first impression.

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